First, you want to make a list of broad topics related to your business. Then, expand each topic with a list of phrases that you think your customers use. You can also expand on each topic with a list of related keywords that you think your customers may use. For example, if you are looking for a website, your list might contain: “health clinic” “adult health care” “chronic disease” “insurance” “primary care” “family doctor” and “primary care physician”. Next, find related search terms that are related to your business. For example, if you were looking for an “adult health care” website, you might find: “free health care” “free dental care” and “free medical care”. Finally, analyze the strength of your keywords. For example, if you’re looking for a “free health care” website, you might find that the keyword “free” has a low search strength–in this case, you would want to try to use.
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