Step 1: Create a List of Keywords. You want to create a list of keywords that are related to your business. This is important because it will help you to focus on the right keywords.
Step 2: Analyze Google’s, First Page. Google has a tool that they use to determine which keywords they think you should focus on. Basically, they take the list of keywords that you create and rank the order of importance to you. The first page is the most important page to you and the other pages are ranked based on how much traffic they get.
Step 3: Create Something Different or Better. You want to create something different to stand out from the competition. This might mean that you create a website with a much better design, or instead of having a website, you create a blog that also has a much better design.
Step 4: Add a Hook. Take a look at the first page on Google, and look for something that stands out.