Social Marketing
Social marketing is an approach used to develop activities aimed at changing or maintaining people's behaviour for the benefit of individuals and society as a whole. The goal of social marketing is to create and maintain a desired behaviour or attitude and to change or maintain undesirable behaviour or attitudes to benefit the individual and society. In order to be successful, it is important that social marketing be rooted in the reality of the context in which it will be applied.
Features
Designed with the harried business person in mind, Basecamp helps managers and team members stay on top of their professional lives. The app boasts that users will no longer drown in a sea of emails as that feature is already embedded into the app. Additionally, the scheduling and tracking features help ensure teams never again miss a deadline. Another interesting component of Basecamp is that managercan eliminate the need for “check-in” meetings by sending an automated message daily to employees that ask for a recap of what they accomplished that day. Then employees can “tag” teammates in their recaps to explain what they need help with or what they finished.
Cost
A unique feature of Basecamp is that the app doesn’t charge for an increase in the number of users or projects. So unlike some of its peers, Basecamp charges a flat-fixed fee of $99 a month for a team, no matter the size.
Why It’s Good for SEO Pros
Managing a client’s SEO consists of many different timelines and action items. Keeping track of client emails, meetings, and central documents is a full-time job.
By offering one of the best all-encompassing software solutions, Basecamp helps busy SEO pros stay on top of their entire business by more efficiently checking in with their team and deadlines in one easy to use the app.Casie Gillette, senior director of digital marketing at KoMarketing, uses Basecamp mainly for communicating to clients.
“Basecamp is our primary means of communication with clients,” Gillette said. “For any deliverable, it allows an easy way to track the conversation and adjust docs accordingly.”
